© x Radiate Jesus
2024
I collaborated with my friend David Gonzalez to build the brand identity and launch the first product drop for Radiate Jesus, a vision that, prior to my involvement, existed only as a name and a rough concept. From the ground up, I led the creation of the brand’s name refinement, logo, visual direction, and aesthetic mood board, shaping it into a cohesive and compelling identity.
Radiate Jesus is rooted in the call to live as a “living sacrifice,” offering one's life not out of performance or perfectionism, but in surrender to God. This vision informed every design decision, including the timeless aesthetic, the neutral palette, and the typography, that all reflect a life that glorifies Christ.
Working independently and in close collaboration with the founder, I developed the foundational creative system and first capsule collection with a clear mission in mind: to offer garments that are not only minimal and timeless, but that carry spiritual significance. What began as an idea became a full-fledged brand, shaped by intentional design and anchored in theological depth.
Photography: Steven Rincon