“TRILLMATIKK” Album Rollout
ScootieWop
2024-2025
Creative direction for Trillmatikk, where I was commissioned to build an entire world around his new album and a visual identity that feels raw, soulful, and Trill. At the heart of this rollout was the creation of a ScootieWop avatar called Mr. TrillBilly: a stylized character that became the face of the project, embodying his persona while allowing us to blur the lines between real life and animation.
From music videos and promotional campaigns to album cover and merch, we ensured that every asset was connected to the Trillmatikk universe. The result was not just an album rollout but a lived-in digital ecosystem where fans can engage with ScootieWop’s artistry in new and unexpected ways.