ABOUT
SHOP
2023
I developed the designs for “Jesus Freak”, taking my good friend Isaac’s initial idea and transforming it into a full fleshed-out brand. From concept to creation, every element of the design process was purposeful and reflective of the brand’s message. The name "Jesus Freak" reclaims a term once used to insult radical evangelists of the 1960s and 70s, redefining it as a symbol of pride for individuals passionately dedicated to Jesus. The designs were crafted to reflect this boldness, encouraging wearers to unapologetically express their faith. We created mood boards, refined the brand’s aesthetics, and crafted cohesive concepts to establish its identity. This included producing mockups, vector packs, and coordinating with manufacturers to bring the designs to life.