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2024
I was commissioned to design the official merchandise for Jesus Generation’s annual youth conference, titled “Jesus the Light.” The conference centered on the theme of Christ as a beacon of hope in a world overshadowed by darkness, a message that directly informed the creative direction of this project.
Collaborating with a talented creative team, I developed garments that visually reinforced the core vision and color scheme of the event while serving a larger purpose: to create a piece that would remain significant well beyond the conference itself. From concept development to production coordination, every element of this project was executed with intentionality, atdh the fact that all stock sold out was evidence of this. The final design successfully blended spiritual symbolism with contemporary visual language, resulting in merchandise that both commemorated the event and resonated with its audience on a deeper level.