This animated visual identity project brings Kaytranada’s aesthetic to life by merging his sonic identity with the environments and cultural spaces that shape his sound into a single, dynamic visual system. The design draws from the rhythm, warmth, and fluidity of his music, translating groove, tempo, and mood into texture and color. The artwork blends analog and digital processes, combining tactile illustrations and scanned elements with motion design and digital animation to create a design that feels lived-in and authentic. Central to the project is the idea of visualizing sound in Spotify's Canvas feature, allowing the music the audience is listening to to directly inform pacing, rhythm, and instrumentation.

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